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Singapore Blogger Wendy Cheng of Xiaxue vs Labnol

If google and Facebook.
The challenge that both face is that the growth of their business (sounds interesting, right?) can be either through (a) multifold increase of visitations (demand) on the existing content being generated (supply) or (b) increase of content – depth or breadth to increase the catchment group to include newer audience segments.
While (a) is the easier option for both, it is a variable both of them do not have much influence over (beyond their current efforts) – (b) can be much easier for google as some of the content could be out-sourced to meet the demand pattern. For facebook it will be tough to generate content other than what she herself experiences.

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